Marketing and Engagement Coordinator
Overall Job Objective
|Job Title:||Marketing and Engagement Coordinator|
|Closing Date/Time:||Mon. 01/28/19 5:05 PM Pacific Time|
|Salary:||$6,540.00 - $7,980.00 Monthly|
$78,480.00 - $95,760.00 Annually
|Job Type:||Regular Full-time|
|Location:||220 4th Ave. S., Kent, Washington|
The City of Kent is currently seeking an experienced Marketing and Engagement Coordinator in our Parks, Recreation and Community Services Department. The person in this role will be responsible for establishing a cohesive approach to marketing and engagement that is in line with the goals and objectives of the department. Essential functions will include developing and maintaining effective ways of communicating with a diverse audience. The successful candidate will be creative and have both the vision and direction necessary to ensure the implementation and smooth execution of marketing efforts across the department. Exceptional organizational skills and attention to detail are also critical to success in this role. If you have a bachelor's degree in marketing, communications or a related field, along with at least five years of relevant work experience, we welcome your application for this position!
**A cover letter, resume and responses to the supplemental questions are required to be submitted with your online application in order for your application to be considered complete; incomplete applications will not continue in the selection process for this position. Please note that you cannot attach documents to your application after it has been submitted. If you experience technical difficulties, please feel free to contact our office at (253) 856-5270 and we will do our best to assist you.**
Initial interviews are tentatively scheduled to take place on February 13. Final candidates will move forward to reference checks and second interviews may also be scheduled.
Under the direction of the Director or assigned designee, coordinate the execution of creative marketing campaigns, including print, electronic, social media, television, Internet, advertising and collateral for the Department of Parks, Recreation and Community Services. The primary responsibility is for collaborative development, design and production of comprehensive and coordinated promotional campaigns, reaching Kent's diverse audience and implementing the department's marketing strategies, which support the goals of the department and improve opportunities for new and/or expanded levels of participation in programs and departmental services and revenue generation for all relevant business areas.
Work is performed under managerial direction. The supervisor provides the incumbent with assignments in terms of broad practice, precedents, policies and goals. Work may be reviewed for fulfillment of program objectives and conformance with departmental policy, practice and/or objective.
|Essential Duties and Responsibilities:|
|In alignment with existing departmental marketing and outreach goals, and national best practices, through collaboration with the City's multi-media, communications and economic development departments', creates and implements an effective multi-platform marketing, communications and public information strategy for the Parks, Recreation and Community Services department that helps position the department as recognized leaders and contributors in city-wide outcomes such as social equity and inclusion, economic development, health and wellness, youth development, healthy aging, public and facility stewardship, environmental sustainability and active transportation.|
In collaboration with the City's multi-media and communication divisions, translate Parks, Recreation and Community Services goals into effective strategic marketing and communications initiatives.
Oversee departmental marketing budget, purchase of paid media, if applicable, contracting with and supervising advertising and market research; and freelance graphic designers, writers, photographers and videographers in coordination with the City's multi-media division, where applicable.
Marketing & Advertising
Evaluate customer research, survey data, market conditions, and competitor data and incorporate findings into the marketing and advertising strategy. Utilize market research and other business and operational data to evaluate the effectiveness of current and completed advertising and promotions and complete performance and result tracking.
Assist departmental staff in developing, planning, organizing and implementing strategic concepts for advertising and marketing campaigns and promotions to increase participation and/or revenue and stimulate public interest and awareness of services and events; primary responsibility and accountability for providing ongoing support to ensure that programs meet their revenue goals and objectives.
Schedule and coordinate with City multi-media division and other external services, where applicable, (e.g. designers, printers, photographers, advertising agencies, radio/video, media buying, mail house) to ensure campaigns, promotions, and other projects are completed on time and on budget; communicate with staff from various departments or divisions to coordinate activities and resolve issues and concerns.
Lead the department's digital storytelling efforts. Help develop ideas for creating engaging and compelling content as well as research and write content. Work with the City's multimedia division to organize photo and video shoots, coordinate approvals, and respond to internal and external photo and video requests.
Maintain on-going communication with other City operations, support Foundations, community partners and the Kent business community to identify cross-marketing opportunities and facilitate their implementation.
Communications, Media Relations & Social Media
Assist in the development and execution of an integrated communication and outreach strategy for the Parks, Recreation and Community Services department.
In collaboration with the City's communications team, provide media relations assistance and public relations counsel for the Parks, Recreation and Community Services' management team.
Manage the department's digital communication and marketing efforts, including oversight of the Department's web sites, social media channels, electronic communication and onsite digital signage; develop and maintain editorial calendars for planned social media content and transition to social media platforms. Help generate content using copywriting, design, photography and video editing skills. Monitor external online presence; and supervise the development and dissemination of publications and other collateral, all within established City guidelines, including developing strategy, maintaining brand identity, creating effective content to grow fan numbers and engagement, and exploring and evaluating new social media tools. Monitor, analyze and summarize marketing/social media data and trends to aid in decision-making by managers throughout the organization.
Develop and implement effective communications messaging and strategies for priority initiatives at state, local and federal levels, in collaboration with City communications team and through engagement of City Council, Parks and Human Services Committee or Commissions when appropriate.
Manage, in coordinating with the Park Planning Division staff and others, the outreach, planning and organization of departmental project (facility, park or amenity) strategic planning, site/master planning, ground breakings, grand openings and other celebrations.
Facilitate engagement with the community by coordinating and/or representing the Parks, Recreation and Community Services department at events, including festivals, markets, fairs, tournaments, etc. Recruit other staff to assist as needed.
Implement engagement strategies to solicit public feedback, including in-person and electronic surveys. Document public feedback and report the findings to appropriate City staff and managers.
Rentals & Membership Sales
Oversee and assist with the creation of membership sales campaigns to meet sales goals at community centers and other facilities. This includes assisting with setting goals, pricing, campaign development, and analysis.
Oversee and assist with the creation of rental sales campaigns to meet sales goals at athletic complexes, Kent Commons, Kent Senior Activity Center, picnic rentals and other facilities. This includes assisting with setting goals, pricing, campaign development, and analysis.
Actively support the vision, mission, values and goals of the department and the City.
Perform related duties as assigned.
|Knowledge, Skills and Abilities:|
|Education, Experience and Other Requirements:|
Education: Bachelor's degree in marketing, communications, journalism or related field; and
Experience: A minimum of five years of experience in the marketing field either working in an advertising agency or marketing office. Experience in parks and recreation marketing preferred.
Or: In place of the above requirements, the incumbent may possess any combination of relevant education and experience which would demonstrate the individual's knowledge, skill, and ability to perform the essential duties and responsibilities listed above.
LICENSES AND OTHER REQUIREMENTS: